We live in a mobile era. Consumers perform some of their most important tasks on their mobile. Customers do online banking to booking rides and travel accommodation and even purchasing insurance! This compels other B2C businesses to ride on the mobile wave, and create their own apps.
However, jumping on the oversaturated app bandwagon immediately without weighing considerations would be too risky. If you’re a business with an existing website, then you might want to read this article first before taking any next steps. Here’s how you can tell if your business needs a mobile app:
Do your research.
The first thing you have to do is conduct a research on your customers’ web and mobile use behavior. Do your customers have higher desktop or mobile web usage? Do your customers search for you over the web or on their mobile phones? What other apps do your customers use? These are just some of the important questions you need to ask your customers prior to developing an app.
Determine if your mobile app can really benefit users.
Other than making your business more accessible, how else will your mobile app benefit customers? If your intention is purely accessibility, then optimizing your website for mobile users should be enough. Due to the shift to mobile, website developers are now working on making more websites smartphone-friendly. However, if you could offer more benefits to them via a mobile app, then it’s likely for you to consider developing one.
Companies that are in the business of giving discounts perform well in mobile apps. Travel discount booking websites like Agoda, Traveloka, and Travelbook are great examples when it comes to user benefits. They offer larger discounts on their mobile apps compared to the ones on their websites.
Like the companies mentioned above, you should be able to give discounts, freebies or any benefit to your clients through your app. Otherwise, mobile users won’t find your app essential and downloadable.
Determine if you have the right budget and manpower.
Manpower is a very important consideration when it comes to developing a mobile app. Oftentimes, businesses outsource their app development and customer support operations as it costs less than hiring in-house teams. While outsourcing is less costly, it still requires a sizable chunk of your budget to work well.
Get it Right with the Right Web and Mobile App Company
If you’re looking for the right app company Singapore and Malaysia are great places to outsource services from. Not just that, if you’re also looking for an affordable app company Malaysia and Singapore have companies that possess the expertise and would fit your budgetary requirements.
Potential companies that you should check are those which creates beautiful, meaningful and valuable web and mobile app development work for their clients. Their combined experience in marketing, design, and web development should be able to help you determine what solutions you need. To know more about these company, do a Google search on mobile app developers and the like.