A target user persona is a personified version of the likely visitors, leads, and customers that will visit your website. Creating an effective target user persona for your website is very important in helping you create the right content, drive traffic from the most ideal sources, and ultimately convert your leads into customers efficiently. Let’s look at some of the aspects of a good target user persona.
The first aspect that you need to look at is the demographics of potential visitors to your site. You must take note of the niche they are interested in, and whether they are more likely to be male or female children or adults.
Next, it is also very important to be aware of their age group. Age group encompasses children below twelve years old, tweens around twelve to sixteen years old, young adults above sixteen but below twenty-one years of age, young adults from 21 to 34 years old, adults from 35 to 60 years, and seniors above 60 years old. It is also important to take note of their marital status, nationalities, and countries that they originate from.
Once you are clear about age groups, you should ponder over their education level, type of income level, and interest affinities. Education levels include whether they finished high school, and have diplomas, degrees or postgraduate qualifications. Type of income level may take into consideration if they have extra disposable income, and if they tend to buy particular products or services for themselves, friends or family. Lastly, their interest affinities should include the current niche or sub-niche of your website content, products and services.
Primary Discovery Methods
After you have identified the demographics, you should look into the primary discovery methods thereafter. Some of the common discovery methods include Facebook, Instagram, Google, and YouTube. One of the easiest ways to identify the primary discovery methods is to do searches on various platforms to have a rough gauge of how many people search for keywords or content related to your niche. It will also be good to find out about the potential websites your user persona may be visiting. These can be popular ecommerce platforms such as Etsy, Amazon, and AliBaba, or even your competitors’ websites.
Now that you are aware about what aspects you should look at when creating a user persona, let’s look at a potential example of a user persona for a website. This example is a possible user persona for a gag gifts website such as https://786.gifts/.
“Michael is a happily married man and a prankster, who wants to ensure that he can constantly brighten up and add humour to the people in his life. He usually does this by buying funny gifts such as a mug and shirt with funny messages or slogans for himself, friends and family members. When looking for these products, he often uses terms like “funny gifts”, “gag gifts”, “funny mugs” or “funny t shirts”. Naturally, he also prefers products that have catchy designs and are of high quality. He occupies his time by browsing through funny products on the internet sites and social media sites such as Facebook and Instagram. As a result, he is more likely to check out a product that is ranked on page 1 of search engine ranking pages (SERPs). He is also likely to visit a site’s page if he sees their product images/slideshows or videos on Facebook and Instagram.”