How to Create an Effective Target User Persona for your Website

A target user person​a is a personified version of the likely visitors, leads, and customers that will visit your website. Creating an effective target user persona for your website is very important in helping you create the right content, drive traffic from the most ideal sources, and ultimately convert your leads into customers efficiently. Let’s look at some of the aspects of a good target user persona.

Demographics
The first aspect that you need to look at is the demographics of potential visitors to your site. You must take note of the niche they are interested in, and whether they are more likely to be male or female children or adults.

Next, it is also very important to be aware of their age group. Age group encompasses children below twelve years old, tweens around twelve to sixteen years old, young adults above sixteen but below twenty-one years of age, young adults from 21 to 34 years old, adults from 35 to 60 years, and seniors above 60 years old. It is also important to take note of their marital status, nationalities, and countries that they originate from.

Once you are clear about age groups, you should ponder over their education level, type of income level, and interest affinities. Education levels include whether they finished high school, and have diplomas, degrees or postgraduate qualifications. Type of income level may take into consideration if they have extra disposable income, and if they tend to buy particular products or services for themselves, friends or family. Lastly, their interest affinities should include the current niche or sub-niche of your website content, products and services.

Primary Discovery Methods​
After you have identified the demographics, you should look into the primary discovery methods thereafter. Some of the common discovery methods include Facebook, Instagram, Google, and YouTube. One of the easiest ways to identify the primary discovery methods is to do searches on various platforms to have a rough gauge of how many people search for keywords or content related to your niche. It will also be good to find out about the potential websites your user persona may be visiting. These can be popular ecommerce platforms such as Etsy, Amazon, and AliBaba, or even your competitors’ websites.

Now that you are aware about what aspects you should look at when creating a user persona, let’s look at a potential example of a user persona for a website. This example is a possible user persona for a gag gifts website such as https://786.gifts/.

“Michael is a happily married man and a prankster, who wants to ensure that he can constantly brighten up and add humour to the people in his life. He usually does this by buying funny gifts such as a mug and shirt with funny messages or slogans for himself, friends and family members. When looking for these products, he often uses terms like “funny gifts”, “gag gifts”, “funny mugs” or “funny t shirts”. Naturally, he also prefers products that have catchy designs and are of high quality. He occupies his time by browsing through funny products on the internet sites and social media sites such as Facebook and Instagram. As a result, he is more likely to check out a product that is ranked on page 1 of search engine ranking pages (SERPs). He is also likely to visit a site’s page if he sees their product images/slideshows or videos on Facebook and Instagram.”

The Importance of SEO to your Business

As the Internet continues to evolve through the years, it has changed the way people and businesses buy products and services. This means that many customers now consider search engines as a crucial part of their informed purchasing decisions. As such, you can’t afford to take search engine optimisation (SEO) for granted if you want your online business to succeed. Ignoring it means you are taking a huge risk of making your website invisible to people who may not only need its products and services but also are also willing to pay for them.

Obviously, being invisible to customers will lead to less sales – if any – and will keep your business from growing. Eventually, it will be your business website’s death knell. On the other hand, it will be your competitors’ lifeblood and will allow them to grow at your expense.

Your online business is one that can have a huge growth potential. If you’re satisfied with just “good” or “average” search engine rankings, then your business won’t be able to realise that huge growth potential. Ranking as high as possible on search engine rankings is key for sustained significant growth for your online business site.

But most of the time, people aren’t alarmed by missed opportunities for growth as much as shrinkages. Take for example a 50% drop in sales and a missed opportunity to increase sales by 50%. Chances are people will be panicking over the former and only have a “should’ve done better” attitude over the latter. But failure to grow one’s business may be just as fatal as a significant drop in sales, albeit the impact isn’t as immediate. And because the impact isn’t as immediate, it’s tempting to take lack of growth very lightly.

Another reason why you need SEO for your business site is practicality. When it comes to growing your site’s bottom line, nothing else is as cost-effective, in other words, cheapest, as SEO. As with any other type of business, it’s crucial that you apply the Pareto Principle, which states that about 80% of your results come from 20% of your resources or efforts. Applying the Pareto Principle in your business means you focus more on those things that make the most significant impact on your business and less on those that make the least. When you do this, you’ll be able to properly analyse your business’s situation, competition, and market, which can allow you to implement a customised strategy for maximizing your efforts and resources.

SEO may be considered a free way of driving traffic to your website, unless you pay for ecommerce SEO services  or others to do it for you. And even if you did, it will still come out as more cost effective compared to paying for traffic to your website via online ads, which may cost several dollars just for a single click. It can even get more expensive if you choose to run online advertisements using banner ads, which aren’t as effective now as it was before.

Now that you are aware of the importance of SEO to your business, are you ready to begin with it? If you are, contact 786SEO.com and speak to one of their experts about all your SEO  needs.

 

 

Top Ecommerce Sites that Deliver Groceries in Singapore

Over the past five years, online grocery shopping in Singapore has seen a steady rise. It had a market share of around SGD $130 million market in 2016 alone, and this is estimated to increase by more than three times by the end of this year. The current Covid-19 pandemic has also led to an even sharper than expected increase in grocery shopping in the first few months of 2020 alone. This is due to the fact that most people are practising safe distancing measures and staying at home to keep safe, and as they do so, they have purchased their groceries from the comfort and security of their homes. If you are interested in shopping for your groceries online, here are top ecommerce sites that deliver groceries in Singapore.

Foodpanda
Foodpanda started out as a predominantly food delivery service in Singapore, but has since branched out into the groceries delivery market as well. It launched Pandamart in October 2019 and offered online grocery delivery services. It partnered with numerous household retail companies such as NTUC Fairprice Xtra, GNC, Ryan’s Grocery, 7 Eleven and Cheers. Some of the groceries you can order via Foodpanda include almost all kinds of food products, organic food, toiletries, paper products, flowers and even beauty products.

In addition, it has launched Pandanow, which operates similarly to its Pandamart service, but with an added twist. Pandanow is available 24 hours a day, 7 days a week and has an average delivery time of about 15 minutes. The reason why Pandanow is able to offer such a swift service is because it taps on Foodpanda’s very own warehouse inventory of groceries and household products. These warehouses are located in various parts of Singapore to cater to the needs of the household residents within the areas. While the choices are limited as compared to other retail companies, Foodpanda is aggressively expanding its warehouses, and aims to rapidly increase its market share in the long run.

So the next time you are in need of any essential household items like bathing products or even instant noodles, feel free to look up Foodpanda and start getting your groceries delivered promptly to your doorstep.

Shine Korea Supermarket
Since Singaporeans are crazy about everything to do with Korean from Samsung smartphones, K-pop to even kimchi, the next top grocery delivery company we will look at is Shine Korea Supermarket. As the name suggests, Shine Korea Supermarket specialises in real and original Korean items at affordable prices. These items are imported directly from South Korea, and the supermarket frequently updates its supply with the latest and newest items, to stay abreast of latest Korean trends. You can find various Korean drinks, condiments, seasonings, utensils, noodles, and more from its store. On top of that, it also offers local and regional items from neighbouring and Asian countries like Vietnam, Malaysia and even China. With their aim to provide the best and most convenient grocery shopping for their customers, Shine Korea Supermarket is one of the top Korean grocery delivery companies that you should check out if you are into Korean delights.

How to Tell if Your Business Needs a Mobile App

We live in a mobile era. Consumers perform some of their most important tasks on their mobile. Customers do online banking to booking rides and travel accommodation and even purchasing insurance! This compels other B2C businesses to ride on the mobile wave, and create their own apps.

However, jumping on the oversaturated app bandwagon immediately without weighing considerations would be too risky. If you’re a business with an existing website, then you might want to read this article first before taking any next steps. Here’s how you can tell if your business needs a mobile app:

Do your research.
The first thing you have to do is conduct a research on your customers’ web and mobile use behavior. Do your customers have higher desktop or mobile web usage? Do your customers search for you over the web or on their mobile phones? What other apps do your customers use? These are just some of the important questions you need to ask your customers prior to developing an app.

Determine if your mobile app can really benefit users.
Other than making your business more accessible, how else will your mobile app benefit customers? If your intention is purely accessibility, then optimizing your website for mobile users should be enough. Due to the shift to mobile, website developers are now working on making more websites smartphone-friendly. However, if you could offer more benefits to them via a mobile app, then it’s likely for you to consider developing one.

Companies that are in the business of giving discounts perform well in mobile apps. Travel discount booking websites like Agoda, Traveloka, and Travelbook are great examples when it comes to user benefits. They offer larger discounts on their mobile apps compared to the ones on their websites.

Like the companies mentioned above, you should be able to give discounts, freebies or any benefit to your clients through your app. Otherwise, mobile users won’t find your app essential and downloadable.

Determine if you have the right budget and manpower.
Manpower is a very important consideration when it comes to developing a mobile app. Oftentimes, businesses outsource their app development and customer support operations as it costs less than hiring in-house teams. While outsourcing is less costly, it still requires a sizable chunk of your budget to work well.

Get it Right with the Right Web and Mobile App Company
If you’re looking for the right app company Singapore and Malaysia are great places to outsource services from. Not just that, if you’re also looking for an affordable app company Malaysia and Singapore have companies that possess the expertise and would fit your budgetary requirements.

Potential companies that you should check are those which creates beautiful, meaningful and valuable web and mobile app development work for their clients. Their combined experience in marketing, design, and web development should be able to help you determine what solutions you need. To know more about these company, do a Google search on mobile app developers and the like.