How To Analyse an Online Halal Guide

Muslims around the world make up about 1.6 billion or about twenty five percent of the world’s population, and this number is set to increase over the next few years. In recent years, the number of Muslims surfing the internet and making purchases online have also increased tremendously.

Muslims are now more tech savvy, and many of them like to travel more frequently too. Due to the teachings of Islam, Muslim have to pray five times a day, consume only halal food, and engage in Muslim friendly activities. Hence, more online Halal guides such as have appeared over the last few years to provide relevant and important information to Muslims.

So what exactly is an online Halal guide? It is basically an online website and/or blog that provides information and serves as a guide for Halal conscious Muslim travellers, and all Muslims in general. These Halal guides usually list and review places of accommodations, hotels, hostels, and apartments that are solely halal-serving, near famous halal spots or Muslim-majority areas in major world cities. In addition, they also provide up to date and essential information and details about halal cafes and restaurants in major cities around the world. Their ultimate aim is usually to provide Halal-focused content and resources that will benefit all Muslim travellers as they travel around the world.

While there are many online Halal guides out there today, not all are reliable and good. As such, you need to to be able to differentiate between the reputable ones and the ones that are rather sketchy. Here’s where a simple research and analysis comes in. Let’s look at how to analyse an online Halal guide to determine its credibility.

The first sensible place to go to begin your research and analysis is obviously the online Halal guide’s website. Peruse through the website, and pay close attention to major pages like the homepage, blog page, product pages (if any), article pages, contact page, privacy policy page, and more. Analyse the content to check its relevance, quality, and whether it is up to date. In addition, check if the online guide is more concerned about providing valuable content, or if it is just there to promote its products and services.

Next, conduct a research and analysis to look into the online Halal guide’s data and stats. Some of the tools you can use in your research and analysis are Ahrefs, Moz and SEMRush. Using these tools, you can actually check the online Halal guide’s website profile. First look for stats such as the spam score, URL ranking, domain ranking, domain authority, page authority, citation flow and trust flow, to determine the site’s authority. The higher the authority, the more likely it is a trustworthy and reliable site. Next, measure the rankings of the site by looking at data such as the number of quality backlinks from good referring domains. On top of that, also monitor how many organic keywords the site is ranking for, and whether these keywords are relevant to the online guide’s niche, and have high search volume.