Ways Digital Technologies are Changing Businesses

Many people probably know that technology is the advancement in scientific concepts and applications that help facilitate the way in which we carry out various processes in numerous industries. Digital technologies specifically involve the use of modern information and communication hardware and software to enhance processes and improve productivity.

There is no denying the impact of digital technologies in virtually everything we do today. Digital technologies are used almost anywhere such as roads, schools, libraries, eateries, businesses, news outlets, factories and our very homes. Digital technologies are so prevalent today to the point that they are changing the way businesses are run. Let’s delve into some of these changes in the rest of the article.

Interactive Websites
Numerous brick and mortar businesses have since adopted digital technologies and taken the bold step of venturing into the vast online world of the internet. Business owners are now making their very own interactive websites or getting the services of experienced digital marketing providers to do it for them. Videos, infographics and multimedia are integrated seamlessly into the websites to explain the services and products provided by the businesses, and how they can help to alleviate or solve potential customers’ problems. On top of that, in a bid to engage directly with customers, businesses have included virtual chat programs on their websites. Customers can easily chat with customer service agents, ask questions, and clarify lingering doubts they may have about the services or products.

Digital Marketing
Business owners have come to the realisation that interactive websites can only be beneficial to customers if there are actually real customers visiting their websites. As such, many of them have set aside huge budgets to invest into digital marketing. They either pay premiums to train their staff to learn and master the various digital marketing techniques, or engage experienced and established digital marketing agencies to carry out the techniques for them. Some of these digital marketing techniques include social media marketing (SMM) such as Facebook and LinkedIn ads, search engine optimisation (SEO), email marketing, content marketing, and search engine marketing (SEM) such as Google ads. With concrete digital marketing tactics and plans in place, companies will be able to increase their brand name, get more visitors to their websites, increase potential leads, and ultimately drive more sales and profits.

Live Streaming
Another aspect of digital technologies that is shaping businesses is the use of live streaming. This is especially true in today’s age where companies are adopting more online approaches in the way their businesses are run. Businesses are constantly looking for ways to merge live streaming production services with conferencing solutions. Live conferences and streams are now carried out simultaneously across numerous locations either locally or internationally. All these services and technologies are more readily available with the increase of live streaming platforms such as Google Meet, Zoom and Facebook Live. In fact in some countries such as Singapore, there are many renowned companies such as Vivid Snaps that help businesses adopt live streaming flawlessly. Vivid Snaps is regarded as one of the best live streaming Singapore companies with numerous years of experience and highly trained staff.

How to Create an Effective Target User Persona for your Website

A target user person​a is a personified version of the likely visitors, leads, and customers that will visit your website. Creating an effective target user persona for your website is very important in helping you create the right content, drive traffic from the most ideal sources, and ultimately convert your leads into customers efficiently. Let’s look at some of the aspects of a good target user persona.

Demographics
The first aspect that you need to look at is the demographics of potential visitors to your site. You must take note of the niche they are interested in, and whether they are more likely to be male or female children or adults.

Next, it is also very important to be aware of their age group. Age group encompasses children below twelve years old, tweens around twelve to sixteen years old, young adults above sixteen but below twenty-one years of age, young adults from 21 to 34 years old, adults from 35 to 60 years, and seniors above 60 years old. It is also important to take note of their marital status, nationalities, and countries that they originate from.

Once you are clear about age groups, you should ponder over their education level, type of income level, and interest affinities. Education levels include whether they finished high school, and have diplomas, degrees or postgraduate qualifications. Type of income level may take into consideration if they have extra disposable income, and if they tend to buy particular products or services for themselves, friends or family. Lastly, their interest affinities should include the current niche or sub-niche of your website content, products and services.

Primary Discovery Methods​
After you have identified the demographics, you should look into the primary discovery methods thereafter. Some of the common discovery methods include Facebook, Instagram, Google, and YouTube. One of the easiest ways to identify the primary discovery methods is to do searches on various platforms to have a rough gauge of how many people search for keywords or content related to your niche. It will also be good to find out about the potential websites your user persona may be visiting. These can be popular ecommerce platforms such as Etsy, Amazon, and AliBaba, or even your competitors’ websites.

Now that you are aware about what aspects you should look at when creating a user persona, let’s look at a potential example of a user persona for a website. This example is a possible user persona for a gag gifts website such as https://786.gifts/.

“Michael is a happily married man and a prankster, who wants to ensure that he can constantly brighten up and add humour to the people in his life. He usually does this by buying funny gifts such as a mug and shirt with funny messages or slogans for himself, friends and family members. When looking for these products, he often uses terms like “funny gifts”, “gag gifts”, “funny mugs” or “funny t shirts”. Naturally, he also prefers products that have catchy designs and are of high quality. He occupies his time by browsing through funny products on the internet sites and social media sites such as Facebook and Instagram. As a result, he is more likely to check out a product that is ranked on page 1 of search engine ranking pages (SERPs). He is also likely to visit a site’s page if he sees their product images/slideshows or videos on Facebook and Instagram.”